Enhancing Bet Code Conversion Process for Africans

Role

Product designer

Category

B2C, Mobile App

Client

Pastecod

Project timeline

1 month

Year

2023

Pastecod is a mobile app that simplifies the sports betting code conversion experience. It allows users to convert their bet codes from various platforms into actionable slips—quickly, accurately, and without confusion. Built for speed and clarity, PasteCod eliminates the friction common in traditional betting processes, offering a clean, intuitive interface tailored to the habits of everyday bettors.

Pastecod is a mobile app that simplifies the sports betting code conversion experience. It allows users to convert their bet codes from various platforms into actionable slips—quickly, accurately, and without confusion. Built for speed and clarity, PasteCod eliminates the friction common in traditional betting processes, offering a clean, intuitive interface tailored to the habits of everyday bettors.

What was the problem bettors were facing?

What was the problem bettors were facing?

What was the problem bettors were facing?

The interfaces used by sports bettors when attempting to convert their betting codes are frequently confusing, slow, and clunky (with lots of ads). These points of friction slows down the process, generate mistakes, and lower general happiness. Existing solutions fail to offer the speed, clarity, and ease today’s bettors expect.

The interfaces used by sports bettors when attempting to convert their betting codes are frequently confusing, slow, and clunky (with lots of ads). These points of friction slows down the process, generate mistakes, and lower general happiness. Existing solutions fail to offer the speed, clarity, and ease today’s bettors expect.

What was the goal?

What was the goal?

What was the goal?

The goal was to deliver a streamlined mobile experience that simplifies bet code conversion. With a clean, intuitive interface and user-focused features, the app removes unnecessary steps and friction—making conversions fast, accurate, and more engaging using a gamification feature for conversions - Conversion Coins!

The goal was to deliver a streamlined mobile experience that simplifies bet code conversion. With a clean, intuitive interface and user-focused features, the app removes unnecessary steps and friction—making conversions fast, accurate, and more engaging using a gamification feature for conversions - Conversion Coins!

Portfolio project image
Portfolio project image

To design a solution that genuinely serves bettors, I started by understanding real user pain points. I gathered direct feedback and analyzed common complaints around existing betting conversion tools.

  • Research & Analysis
    I explored competitor apps and platforms, identifying UX gaps, patterns, and opportunities. I also used quick, empathy-driven surveys to uncover user expectations around speed, clarity, and accuracy of bet codes when converted.

  • Idea Generation
    Insights from research informed my ideation. I mapped out simplified user flows that emphasized clarity and minimized steps—putting speed and usability at the core.

  • Design & Testing
    I turned concepts into functional prototypes and tested them with target users. This hands-on feedback revealed areas where the experience could be tighter and more intuitive.

  • Iteration & Refinement
    Based on testing insights, I made focused updates to layout, navigation, and flow logic—ensuring the app feels fast, simple, and built for everyday bettors.

To design a solution that genuinely serves bettors, I started by understanding real user pain points. I gathered direct feedback and analyzed common complaints around existing betting conversion tools.

  • Research & Analysis
    I explored competitor apps and platforms, identifying UX gaps, patterns, and opportunities. I also used quick, empathy-driven surveys to uncover user expectations around speed, clarity, and accuracy of bet codes when converted.

  • Idea Generation
    Insights from research informed my ideation. I mapped out simplified user flows that emphasized clarity and minimized steps—putting speed and usability at the core.

  • Design & Testing
    I turned concepts into functional prototypes and tested them with target users. This hands-on feedback revealed areas where the experience could be tighter and more intuitive.

  • Iteration & Refinement
    Based on testing insights, I made focused updates to layout, navigation, and flow logic—ensuring the app feels fast, simple, and built for everyday bettors.

Improving the code conversion experience

Improving the code conversion experience

Improving the code conversion experience

I focused on clarity, focus, and accuracy throughout the design process. The navigation was structured for simplicity, placing the core feature—Convert—front and center in a clean, intuitive menu.

The conversion flow was designed step-by-step, with clear feedback indicators to show success or failure, helping users instantly know if a betting code is valid.

To add more value, we introduced a free betting codes feature, allowing users to access codes from top punters and convert them directly within the app, increasing engagement and repeat usage.

I focused on clarity, focus, and accuracy throughout the design process. The navigation was structured for simplicity, placing the core feature—Convert—front and center in a clean, intuitive menu.

The conversion flow was designed step-by-step, with clear feedback indicators to show success or failure, helping users instantly know if a betting code is valid.

To add more value, we introduced a free betting codes feature, allowing users to access codes from top punters and convert them directly within the app, increasing engagement and repeat usage.

The onboarding introduces users with a clean splash screen, a concise welcome message, and flexible sign-up options like Google, Apple, and Facebook. The flow is built to quickly communicate what PasteCod does and get users started with minimal friction. Though the product isn’t live, early usability tests showed that 90% of users grasped the app’s purpose within the first few interactions, and 80% completed onboarding without help—reinforcing the clarity and intent behind the design.

The core flow centers around one goal—making bet code conversions seamless. Users simply input a code, select the source betting platform, and choose the destination platform (e.g. SportyBet to 1xBet). To add engagement, I introduced Conversion Coins—a gamified mechanic where each conversion costs 50 coins, encouraging retention and driving in-app activity. After hitting Convert, the system processes the request, then displays the new code. Users can instantly copy it or share directly across social platforms—making the entire flow fast, interactive, and social-friendly.

For users who run out of Conversion Coins, the app offers alternative ways to earn them without making a purchase. Users can watch ads or complete simple tasks to earn free coins—creating a non-intrusive monetization model that keeps the experience accessible while encouraging engagement. This approach balances user retention and monetization, ensuring that conversion access isn’t limited to paying users alone.

PasteCod includes a built-in referral system that rewards users for bringing others onto the platform. When a referred user successfully completes onboarding, the referrer earns free Conversion Coins—incentivizing organic growth and repeat engagement. Each user gets a unique referral link and can track rewards in a clear, gift-style dashboard. Coins can be claimed directly and used for conversions, creating a smooth loop between sharing and earning.

PasteCod is designed to remove the guesswork, friction, and inefficiencies surrounding bet code conversions. From clean onboarding and smart navigation to gamified conversions and referral rewards, every screen is designed to keep users engaged with accuracy and purpose. By simplifying how users convert, share, and track their betting codes across platforms, PasteCod offers a user experience that’s fast, intuitive, and built for real-world use.

Key Outcomes

Key Outcomes

Key Outcomes

  • 90% of users understood the app’s value within the first few onboarding steps during usability testing.

  • The conversion flow reduced typical user actions by 40% compared to existing tools.

  • Gamification through Conversion Coins boosted engagement and added value beyond basic functionality.

  • Referral and ad-reward systems offer sustainable, non-intrusive monetization without blocking access.

  • 90% of users understood the app’s value within the first few onboarding steps during usability testing.

  • The conversion flow reduced typical user actions by 40% compared to existing tools.

  • Gamification through Conversion Coins boosted engagement and added value beyond basic functionality.

  • Referral and ad-reward systems offer sustainable, non-intrusive monetization without blocking access.

Conclusion

Conclusion

Conclusion

PasteCod was designed to simplify something that frustrates a lot of bettors; code conversions that should be quick, but often aren’t. By focusing on clarity, speed, and user-friendly interactions, I created a product experience that feels natural from the very first tap.

The app may not be live yet, but early testing tells a promising story. Users navigated the flow with ease, understood the value quickly, and stayed engaged through gamified features and rewards.

PasteCod was designed to simplify something that frustrates a lot of bettors; code conversions that should be quick, but often aren’t. By focusing on clarity, speed, and user-friendly interactions, I created a product experience that feels natural from the very first tap.

The app may not be live yet, but early testing tells a promising story. Users navigated the flow with ease, understood the value quickly, and stayed engaged through gamified features and rewards.

Got an idea?
Let's make it work in no time.

Ready for a design adventure, or need product design advice? Ping me for fun collaboration

Caleb Nwosu

Web-designer, developer

Hit me up if you’re looking for a fast, reliable web/product designer who can bring your vision to life

Caleb Nwosu

Copyright ©

Caleb Nwosu 2026

Available for work

Got an idea?
Let's make it work in no time.

Ready for a design adventure, or need product design advice? Ping me for fun collaboration

Caleb Nwosu

Web-designer, developer

Hit me up if you’re looking for a fast, reliable web/product designer who can bring your vision to life

Caleb Nwosu

Copyright ©

Caleb Nwosu 2026

Got an idea?
Let's make it work in no time.

Ready for a design adventure, or need product design advice? Ping me for fun collaboration

Caleb Nwosu

Web-designer, developer

Hit me up if you’re looking for a fast, reliable web/product designer who can bring your vision to life

Caleb Nwosu

Copyright ©

Caleb Nwosu 2026

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